Anwar Soussa still gets butterflies in his stomach when he recalls the scale of opportunities he discovered when Safaricom launched in Ethiopia. From the vibrancy of Addis Ababa to the energy of regional towns, the pace of innovation has been relentless. Today we partner with local entrepreneurs, create thousands of jobs and deliver reliable connectivity to millions, proving that bold ambitions can transform markets.

Customers are embracing new mobile services at record speed, while small businesses leverage the network to scale their operations. As we expand, responsible growth remains our focus: investing in communities, championing inclusion and building critical infrastructure that keeps people connected wherever they live or work.