M-PESA, the world’s first mobile money transfer system and Africa’s largest fintech, stands at the forefront of the mobile payment revolution.

The platform, which boasts over 35 million monthly active customers, has become a catalyst for financial inclusion, transforming the financial services landscape in Kenya and beyond.

On March 7, 2025, M-PESA turns 18; a young adult that has led the great transformation of Kenya’s financial landscape. M-PESA at 18 is more than just a milestone—it’s a new chapter in digital financial services

Since its launch in 2007, financial inclusion in Kenya increased to 84.8% in 2024 from 26% in 2006.

So, what’s next for this remarkable platform?

When it was launched, most of its new users had only experienced cash transactions, but as it turns 18, most of its new users are also turning 18.

This means that at 18, the platform needs to be cooler to tap into the new generation of customers.

According to Esther Waititu, also known as Mama M-PESA, Gen Zs know what they want and are exploring M-PESA in different ways, and they need more value from the platform.

“They’re more excited when they see the money online in their wallet and can make transactions at their discretion. So, it’s a very exciting period for us, and when we start to use Artificial Intelligence, then start to showcase what you really need for us to give you solutions that are customised just for you, without having to go through a number of steps to get to what you want,” she said in a recent interview.

As M-PESA turns 18, the age at which adults get an identity card, it’s also a moment to reflect on what M-PESA at 18 means for the future of digital finance, says Esther.

“We’re going to go into spaces that traditionally we have not gone into. We’re going to be paving the way for digital investments online, working with the likes of the Nairobi Securities Exchange. This will enable you, as our customers, to invest in the Securities Exchange at the convenience of your phone. It will allow you to then access different insurance products. If you want to do an education plan online, you don’t need someone to come talk to you,” said Esther.

Another key aspect of M-PESA, as it marks this milestone, is its role in financial education for young people.

“We have partnerships with the likes of Shupavu, Zeraki, who have mini apps where children can go in and learn. We have also partnered with Old Mutual and with the Kenya Institute of Curriculum Development to create a financial literacy program for children that will be taken across all the schools in the country,” she said.

As M-PESA turns 18, there’s lots in store. Watch this video to see what more to expect.