Investing in the stock market can seem daunting or risky, especially when starting out as it may appear complex.

For some, stock market investing is seen as an elitist activity – a preserve for a few – despite the fact the equities market in Kenya is one of the better developed in Africa with a 67-year heritage.

But the truth is, it’s hard to navigate the dodgy waters of the stock market if you do not know what you are doing.

But with years of expertise, Muathi Kilonzo Director of Frontier Equity Sales and Head of Equities at EFG Hermes simplifies it and provides a framework to steer beginners through and get them on the right pathway to investing in the stock market.

And while the goal of investing in the stock market is putting one’s money to work in one or more investment vehicles, Muathi advises on how to buy stocks, how much is required to invest, investment goals to keep in mind and more.

There’s also good news for Safaricom customers who would wish to invest in stocks.

Just recently, Safaricom announced a partnership with the Nairobi Securities Exchange (NSE) to enable its customers trade in stocks using their accrued bonga points.

Watch the video of how you can start investing in the stock market and how you can use your bonga points to buy stocks.