01 Jul 2025

How going Agile and using AI enabled better customer service

When Safaricom changed its approach of working to Agile, this enabled the faster development and rollout of tech products

How going Agile and using AI enabled better customer service

The advent of Covid-19 five years brought with it in the need to have more fibre optic in home.

It was a trying time for the Fibre To The Home team at Safaricom, as demand for the service spiked due to the restriction of movement and interaction to limit the spread of the disease.

For many customers, the connections that were made that time became a permanent feature, making home connections a part of life as they enabled hybrid working arrangements.

Looking back at the five years he has been in charge at Safaricom, Dr Peter Ndegwa is proud of the progress made on that side of the business, with fixed broadband connections now reaching more than 400,000.

“We see huge opportunity for the next phase of our growth,” said Dr Ndegwa.

As the pandemic accelerated the growth of digital, Safaricom changed its approach to working to Agile, a system that enables the faster development and rollout of tech products.

The company also introduced the use of Artificial Intelligence to help understand and cater to customers.

“Now we have a team of about 50 specialists, data engineers and data scientists and then therefore we can do customer segmentation, we can offer specific one-to-one marketing to individuals, detect fraud and for improving the experience,” said Dr Ndegwa.

Watch the video to hear more about the investments made on the Information Technology infrastructure to deliver an always on and reliable network.

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